The new Landlord app on iPhone may turn Foursquare’s mayors into hawkish property owners. As the popular location-based app continues to rake up check-ins in the millions, Landlord turns the whole town into a Monopoly board by allowing you to purchase venues you visit and then earn ‘rent’ when people check-in at those properties in real-time.
You start off with 50,000 Landlord Points and 20 coins. Similar to Monopoly, the cost of rent is based on the performance of the venue. The more popular (i.e. the more check-ins), the better the rent (and the more expensive the property). Like Monopoly, you can upgrade your properties. But instead of upgrading Boardwalk to hotel status, Landlord offers a more diverse set of perks like corporate boxes for AT&T Park or dry cleaning for a hotel. You can even add WiFi to a conference hall like Moscone Center. Upgrades are unlocked the moment you buy the property.
For instance, I just bought Safeway near my area and unlocked purchasable upgrades such as Wifi, Food Tastings and Cookery Lessons.
Additionally, the game gets even more interesting as the landlord can also gain influence by purchasing properties in a specific category. If your portfolio is full of hotels, you’ll have higher influence in that category and collect more rent per check-in for all properties in that category.
So how does Landlord make money?
Coins are the lifeblood of upgrades in Landlord and those can be earned by sharing property you bought with social networks, logging into the app once a day, getting reward cards and purchasing coins with real cash.
“This is great fun. All the testing shows that this is a game that is easy to start, and is a low attention, yet high retention game. We see our first users opening the app several times a day – eager to check if they have made a killing on the property market. Sometimes, it happens.” said former Skype COO Michael Jackson. “The game fits into classic smartphone user behaviour. Switch on, check email, Facebook, Twitter, switch off. Now Landlord is becoming part of this routine.”
Check the jump on the video for a quick overview of the app and hit the press release for more details.
Landlord ‐ Unleash your inner property tycoon with the world’s first smartphone game built on Foursquare and based on real-‐time, real world interactions. Ever fancied owning 10 Downing Street, the London Eye, or a coffee shop that has just opened up in your neighbourhood? Well now you can, thanks to Landlord, a unique iPhone app that allows you to buy venues you visit and then earn rent as people check in at those properties in real-‐ time! Built on the Foursquare location based social networking platform, Landlord reflects real conditions by earning you money every time a Foursquare user visits your property. At the same time, the game mimics real life economic conditions with property prices affected by real people’s interactions with them, actual changes in tax law, inflation/deflation, local and global economic conditions, as well as real property price movements we gather from the world’s news feeds. You can’t just sit at home and speculate. Landlord encourages you to get out and explore your city’s streets, as you can only buy properties when you are at or near them, checking to see if the venue is available, what it costs to buy, what the daily charges are and what its daily estimated rent is. Michael Jackson, ex COO of Skype, who sits on the Landlord advisory panel said: “This is great fun. All the testing shows that this is a game that is easy to start, and is a low attention, yet high retention game. We see our first users opening the app several times a day – eager to check if they have made a killing on the property market. Sometimes, it happens.” “The game fits into classic smartphone user behaviour. Switch on, check email, Facebook, Twitter, switch off. Now Landlord is becoming part of this routine.”