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Live Blog: MobileBeat 2012 App Competition

Radford C. Jul 11, 2012 0
Teaming up with Michael O' Donnell from ZatPhoto (who I just met minutes ago) to provide live pics of the event. 10 CEOs are on stage to show off their smartphone apps and 5 judges will provide feedback.

16.00

Judges now are heading back to choose 2 winners from the 10 entries. Stay tuned. Separate post to follow.

15.59

Now they’re talking about AdColony and Zeus. “Adcolony’s key is disclosing their magic in how they’re pushing video that quickly to the publisher”

15.56

Judges point out some of the reliability of the data since the triangulation still needs to uniquely identify users from store to store. I’ll talk more about that later.

15.55

Now they’re talking about Placed. That was bad ass. Judges agree. Presentation was well organized.

15.53

Judges are now talking about the 10 competitors that are doing a judgement call. One of the judges commented on how MobileDay’s feature sets crossed over into another (Selligy).

They talked about how Glomper was a huge presentation mess – all thanks to the pet and the “shininess” and “flashiness” of it all. Ouch.

15.48

I’m going to have to talk with Zeus (pun) to see the details of that.

15.48

Judge 3: Why use you versus say Apple or Windows way of doing transactions which there are millions of memberships.

“Well, Apple can charge virtual stuff but not the actual physical stuff.”

Really? Interesting.

15.46

Judge 4: How are you doing this without getting blasted by Apple, Windows Phone and Android for doing this?

15.45

I’ll provide screenshots later on.

15.44

Impressive. Move impressive.

15.44

You can add a variety of cards to have your payment methods saved to the service.

15.43

It’s a payment system that allows games, apps, etc. that allows users to choose payment methods in a much more friendly manner.

15.42

Last platform: It’s an SDK. Zeus.

15.42

Judge 2: What’s to say that the browsers on the OS will improve (or the OS itself) and make AdColony less relevant since you’re all about speed?”

AdColony: Well there’s still a majority of phones still on 3G having a hard time trying to deliver inventory to a variety of publishers.

15.39

“Publishers want to push ads on high-quality content for higher eCPMs” Yup. We do.

15.39

Now he’s throwing a bunch of quotes on video experience from actual users.

15.38

“We spent over three years working on this

15.38

AdColony allows publisher’s readers to interact with your  Ad.

15.37

App is called Instant Play. Founder puts out a poster with the number 203, 660, 274. That’s what I was excited about. Yay for numbers.

15.36

NUMBERS! And I have no idea what it stands for.

15.35

AdColony on stage

15.35

Alot of insider baseball talk with the judges asking more technical questions on how the app technically works. Push I/O was talked on how to make the data more meaningful.

15.33

Engagement and notifications are the two words mentioned alot in this platform.

15.33

The whole point of the platform allows you to measure engagements per second – in real-time. Crazy.

15.31

Next app: Push i/O.

15.30

Placed uses triangulation and tracks which cell phones, smart phones, etc. To see which customers go into which stores. Wow. No app required.

15.29

Judges are agreeing with me: “How are you doing this? This seems like magic. This is very valuable.”

15.28

“We can actually see if someone is moving around from place to place.”

15.28

This is sick. Several location-based apps can make use of this analytics by showing you which stores are being hit through such and such app. This is nuts. You can see how each store, restaurant, etc. at a company level and see which apps are delivering customers to their doors.

15.26

Placed is a location analytics platform that shows you a friggin’ heat map of the total number of people that are interacting in a variety of stores.

15.25

New app: Placed.

15.24

Judges are giving Retailegence  a hard time. Hammering away on adPOPs weaknesses.

15.23

Local data is basically the big deal here in getting Retailigence more ground.

15.21

Here it is: adPOP – what they really want to show you

15.21

Retailigence also appeared at Social Loco

15.20

“We are not an app, we are an API company. Let me show you some apps that use our API.”

He now shows off Shop Adviser.

15.19

Retailigence on the floor – the mobile ad guys

15.18

Judge 2: What’s to say that some salesguy will just do this on his own without the app. What’s the selling point?

Selligy Founder: Data connections. That’s the big onee.

15.17

I’ll be showing the screenshots later on. You could also check out the apps by Googling them (I know, lazy).

15.16

15.16

Pulls iCalendar data and integrates into your meeting. “There are lots of sales systems, we hope to make this an easy platform. The product is free and in beta. Check it out.”

15.14

Selligy allows you to manage your busy life by managing your meetings.

15.13

Now founder of Selligy is on the floor.

15.12

Judge 2: “Is it possible that you can actually lose your hearing from listening to it? What about the whole idea of doing things like’ hey that music is too loud’?

Founder: “Yes” (lol)

15.11

Judge 4: “Do this app show some stuff that the whole ‘listening to sound’ helps improve your hearing’”

15.10

This new app from this dude creates these different sounds for hearing therapy. It allows users to listen to certain types of sounds through the iPhone or iPad and can help improve hearing on a variety of frequencies.

15.08

Glomper founders

 

15.06

These entries go super fast, we’re already on the fourth entry.

15.06

The whole idea behind Glomper is “The smart & beautiful way to share and sync your free time with nearby friends.
Never miss opportunities to spend best moments of your life with friends.”

“Try it today. It’s free.”

15.05

WTH is that thing?

15.04

Mike from ZatPhoto switched frmo 70-200mm 2.8F L lens to 16-35mm.

15.03

It’s the new app Glomper. Still trying to figure out what this app is about.

15.02

Now a big ass pet thing is storming on stage and distracting the crowd. Laughs all around.

15.02

Our vision is going after a model that will work with premium feature sets

15.01

Judge: “What are some of the features that you’re looking to do to charge people”?

15.00

CEO Jim Haid jumps on stage pretends to drive while trying to join a meeting

14.59

14.59

Doesn’t matter because now MobileDay is on

14.58

Totally missed the other app