Gamers who have spent most of their time unlocking every achievement on XBox Live or trophy on the Playstation Network now have something worthy to brag about. Raptr now has a rewards program that gives you actual free stuff for playing games on your XBox 360, Playstation 3, PC (on Steam) and XBL games on Windows Phone. The aforementioned stuff range in a variety of things such as in-game perks, beta keys to unreleased games and, at the very least, substantial discounts to things like a Logitech gaming mouse or keyboard.
Starting a Raptr account is quite easy and requires that your gamer profiles are set to public. Raptr then scans through the games you’ve been playing and gets you eligible to win stuff – hopefully based on your taste of games. So if you’re into games like Mass Effect, you’re likely to get some free in-game perks that you’d otherwise pay for.
Those are familiar with the gaming site Gamespot should be somewhat familiar with Raptr as the social gaming app. Outside of its rewards program, Raptr turns your game collection (or at least the ones you actually play) into graphic extravaganza. It breaks down your game list into a comprehensive database of which games you tend to play the most along with which games you’re most dedicated to, the number of hours you’ve played for each game, the number of achievements you’ve unlocked, a ranking system at how you perform at each game and a lot more data that you’d probably shake your head to.
Raptr also has a desktop app that links to all of your gaming profiles that is proven to be even more useful as a all-in-one chat program where you not only can chat with XBox Live, PSN and Steam users in-game (while seeing what they’re playing) but also cross chat with Facebook, AIM, Google Talk, MSN, Yahoo and ICQ.
So what does Raptr get out of all this? Sponsors and advertisers.
In its latest rewards program, Raptr made a deal with Logitech, which targeted tons of hardcore Call of Duty players who had reached a certain level in Call of Duty: Modern Warfare 3. Those who’ve reached those rankings in MW3 got a nice discount off of Logitech’s gaming accessories. The deal worked out so well that Logitech released more discount codes. From a sponsor’s standpoint, it’s more personal and provides actual motivation for the participant to not only go after Logitech’s peripherals but trust the brand as well – a big plus in many companies’ books. While other rewards programs ask that you purchase goods to be rewarded with other goods you might not be interested in, this one asks that you play games.
Raptr currently has 12 million registered users in the system with the Raptr Rewards is already live in beta testing. Since the beta, the rewards has exceeded $1 million in total value.
So do only the top hardcore gamers get first dibs on the reward? Somewhat, since each reward has a limited number of discount codes which could easily be exhausted by the best gamers. Additionally, those codes are specific to geographical location.
Thankfully, Raptr also rewards players who have good reputations for at least trying to play the games you are horrible at. So, even if you suck at games like Solitaire, companies could still reward players for all of the attention for their games, despite how much a gamer sucks at them – even if it’s all of them. This kind of paradigm hopes to make users more loyal to Raptr and it will enable them to get a direct benefit from all of the hours they put into playing.
Companies participating in Raptr program:
- Perfect World