Google Panda released by Google is a search engine ranking algorithm introduced with the sole aim of stopping content spammers by lowering the rank of low quality content and improving the rank of high quality content. Since its release, Google Panda has affected several sites and blogs drastically. Google Panda works by considering several factors like page speed, bounce rate, page load time, and genuine content, for rating a site and depending on these factors, you can see a change in traffic to your site. What we have seen in the past 1 year is many sites have been negatively affected by Panda and their search rankings have gone down. If your site is one among the affected, then here are few tips that may help you to boost your website’s search ranking.
1. Original and quality articles
When it comes to content writing, it is always better to think from readers’ perspective like what purpose would your articles serve a visitor, is the content genuine and informative, etc. Moreover, spamming your content with too much of keywords could negatively affect your page ranking. Also, check whether you are using page title, Meta tags, and heading tags correctly. Additionally, Google Panda seems to like fresh content that is popular, so keep your content informative and interesting. On the other hand, many people believe that Google Panda has affected websites with evergreen content with older publication date.
2. Improve the speed of page loading
If the pages in your website are loading slowly, then you may want to remove unwanted plugins from your website or replace slow ones with quality plugins. Plugins are usually provided by third parties and can vary widely in quality. You need to, therefore ensure that your site has only good quality plugins from trusted sources.
3. Clean up your website
Sometimes your website may have broken links. It is therefore always necessary to check for dead links or links that cannot be navigated further. You can use breadcrumbs for navigation to one level above or have a link to home page. Also, make sure you regularly cleanup any broken links from your website and make navigation between pages easy. Additionally, having a good theme is another important factor that can help you keep your site clean and clutter free.
4. Content to Advert ratio
If your pages are crowded with too much of adverts, then it might distract visitors from reading content. Additionally, populating a page with too much of ads could also affect the way Panda rates your page. Therefore, it is highly essential to maintain a right balance of ads in every page.
5. Content delivery network (CDN)
You can use content delivery network to reduce load on your server. CDN allows a visitor to pull content from servers that are close to their location. This can drastically reduce page load time and downtime.
Google Panda has undergone several revisions since its release. Additionally, from a website owner’s perspective, it is always necessary to keep your website with high quality content and provide value to visitors irrespective of what algorithm a search engine uses. In this way, even if Google comes with a brand new algorithm, your website would be able to withstand its tough scrutiny.
NOTE: Brianne Walter is a guest blogger for LTG. The opinions, representations and statements made within this guest article are those of the author and not of the LazyTechGuys. Any copyright remains with the author and any issues of infringement also remain with them. The company accepts no liability for inaccuracy of the article, nor any breaches of intellectual property rights.