Following the launch of a PS3 app in April, Amazon’s Prime Instant Video has now extended its support for consoles to the XBox 360.
The new XBL 360 app allows users watch more than 17,000 movies and TV episodes through the game console. The app also allows Amazon Prime subscribers to access any videos purchased or rented through Amazon.com and supports voice and motion controls through Kinect. However, unlike Vudu and Zune, buying videos directly from the Amazon app isn’t there. Instead, you’re left to make the purchase through a web browser and the video then appears automatically in the app’s “video library” section.
The new app extends Amazon’s $79 per year video service through the millions of XBox Live Subscribers looking to bolster their portfolio of video apps which continues to grow in XBL’s Video App Marketplace. Amazon’s video services includes streaming videos, free two-day shipping on Amazon.com purchases, and a selection of free e-book rentals on Amazon’s Kindle e-readers or Kindle Fire tablet.
As Amazon continues to extend its services, it’s clear that they’re squarely targeting Netflix for marketshare. To date, Amazon Prime Instant Video still lacks support for Nintendo’s Wii, 3DS, smartphones and tablets (with the exception of the Kindle Fire).
At the moment, Microsoft continues to entice customers with its variety of services outside of gaming. The Xbox 360 also offers on-demand video apps from CinemaNow, Crackle, Vudu and Zune. Just recently, Manga Entertainment released their app in the Marketplace, so there’s plenty of competition brewing among the video services on the console.
We may see Microsoft make some more entertainment-related moves with Xbox during next week’s E3 trade show. Stay tuned.