Oblivious to economic woes and a possible push back from recently acquired customers, AT&T has decided to increase their fees. Perhaps it’s an uncreative attempt to recoup from the promotional deals they have been marketing 6 months ago. Incidentally, my father-in-law and I both bought into this deal in the middle of July 2010 – a 6-month promotional. We were previous Comcast customers and the deals AT&T had were very good at that time; that is, until I logged into my U-verse account and saw the following message below. With our 6-month promotion coming to an end, our AT&T bills will be extra hungry for our wallets. It leaves the impression that AT&T simply wants to milk more out of the current cattle they have rounded up.
In response, AT&T says the increases are necessary to “reflect increased business costs, including costs associated with higher programming fees.” They probably could have worked on their timing though.
From: A message from AT&T
Received: 01/15/2011 5:14 PM
Thank you for choosing AT&T U-verse. We hope you’re enjoying the tremendous value of your services. We’ve worked hard in 2010 to provide you with the best entertainment experience. We’ve added more TV programming and innovative features, including U-verse Mobile, U-verse Online and My Multiview, which lets you watch four channels at the same time. And U-verse will just keep getting better in 2011.
Effective February 1, 2011, the monthly price for some U-verse TV packages will be increasing. U-family will continue to be $54, U100 will be $59, U200 be $69, U200 Latino will be $79, U300 will be $84, and U450 will be $117. If you are paying a monthly high-speed Internet equipment fee for the Residential Gateway, the monthly price will be $4. If you are on a current U-verse TV pricing promotion, the promotional benefit will continue until the applicable promotion ends or expires.
To give you an idea of what each of the U### means the ### refers to the number of channels available in SD and HD.