How does 6.8% sound? That’s how much online electronics dealer Kogan.com will charge you with tax if you’re just that lazy or stubborn in using IE7.
Today at Kogan we’ve implemented the world’s first “Internet Explorer 7 Tax”. The new 6.8% tax comes into effect today on all products purchased from Kogan.com by anyone still insistent on using the antique browser.
But don’t worry, unlike other taxes, we’re making it easy to get around this one with a simple upgrade away from IE7 :).
The way we’ve been able to keep our prices so low is by using technology to make our business efficient and streamlined. One of the things stopping that is our web team having to spend a lot of time making our new website look normal on IE7. This is an extremely old browser, so from today, anyone buying from the site who uses IE7 will be lumped with a 6.8% surcharge – that’s 0.1% for each month IE7 has been on the market.
It’s not only costing us a huge amount, it’s affecting any business with an online presence, and costing the Internet economy millions.
Customers who enter our site using Internet Explorer 7 can avoid the impost by simply downloading an up-to-date browser such as Google Chrome, Mozilla Firefox, Safari, Opera or even a more recent version of Internet Explorer.
Could we possibly see other online retailers doing this? Highly unlikely. The fact this graced LTG’s pages shows how effectively viral their marketing campaign turned out to be. Good job.
Via »The Register / Kogan