“A Window into Film,” a Google report analyzing “consumer consumption of movies theatrically and in the home” found an interesting correlation between how long a film takes to get to retail after it is in theaters, and disc sales. Alice in Wonderland(Disney) and Iron Man 2(Paramount) were both big releases making more than $300 million in theaters. When it came to releasing the Blu-ray/DVD discs at retail, Alice in Wonderland came out 88 days after it’s theater premier and Iron Man 2 came out in stores 144 days after it’s theater premier. Alice in Wonderland made $35 million in disc sales versus Iron Man 2’s $61.3 million in first-day disc sales.
Google also studied films that made around $90 million in theaters, The Town(Warner Bros.), and Date Night(Fox). The Town was released on disc 89 days after launching in theaters, and made $6.1 million its first day in retail. Date Night, released 123 days after its theatrical premier, made $10.6 million on its first day. Later though, The Town ended up making $4.8 million more in total disc sales.
The report also talked about studies of consumer interest during the life of a film from the theater to the retail sales, through search results. They found that searches on a film peaks on its theater release and a much smaller spike comes when it is released into retail.