I’ve always advocated that Google not spread themselves thin and concentrate more on what they do best – search. But how exactly can they improve something as basic as search? Simple. Aggregate other types of data. But how can buying Zagat help improve search? By ripping on Yelp because most Yelpers suck badly when it comes to reviewing food – which currently dominates local searching via GPS. This is a great move for Google.
70% of the time my wife and I would hit a place based on Yelp reviews only to be disappointed and wasting our time. Don’t get me wrong, there are some notable Yelp good reviewers out there who are great articulate writers but can’t exactly explore every restaurant we’d like to try. Unfortunately, they’re mostly outnumbered by, well, the site F*** Y** Yelper said it best:
An exploration of the douchebaggery idiots commit when enabled with an internet connection, enough money for a meal, and a sense of entitlement.
Even better, check out F**k Y*u Yelper’s manifesto. That guy nails exactly what is wrong with Yelp. Zagat, on the other hand, is much more respectable or at least is less annoying than kids who pretend to know their crap. Hopefully, we’ll see Zagat reviews integrated with some of the best restaurants in the U.S. Definitely looking forward to it. Good job Google.