Citing anonymous sources, the social-media blog said Google is planning to change the names of its Picasa photo management service and its Blogger blog platform to Google Photos and Google Blogs, respectively in a month to a month and a half,” they’ve been told. The date aligns with the likely public launch of Google+
Google acquired Picasa in 2004 for an undisclosed sum. Its technology, which can be downloaded or used online, helps users edit and manage photos. In 2003, Google acquired Blogger owner Pyra Labs for an undisclosed sum.
According to Mashable, Google’s decision to rebrand Picasa and Blogger is the result of its desire to “unify its brand” ahead of the public launch of its new social project, Google+. The search company already has several services that use its Google branding, including Google Docs and Google Apps.
Although Google reportedly plans to rebrand Picasa and Blogger in the next four to six weeks, it’s worth noting that Mashable’s sources said Google has no plans to rename YouTube, even though it doesn’t have “Google” in its name. The search company previously offered a Google Video service but shut that down earlier this year.
The brand unification effort will be the largest in company history it’s never renamed a property as large as Blogger. The popular blog creation service has been receiving a lot of extra love recently. In March, Google announced that Blogger would receive a major overhaul. We doubt many people expected that the overhaul would include a rebranding, though.