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IMDb’s Movies & TV apps for iOS and Android Exceeds 40 Million Downloads

Lou R.A. Aug 8, 2012 6

IMDb, the world’s most trusted online database of information related to films, television programs, and celebrity content, reported that its Movies & TV apps for iOS and Android have already reached over 20 million downloads each for a total of 40 million.

Launched on October 17, 1990, IMDb continues to be one of the most popular online entertainment destinations with over 100 million unique users each month.

IMDb’s mobile optimized website and apps gained a sharp surge in online visit over the last five months, drawing over 150 million per month.

IMDb also launched the much awaited discovery, personalization and social features for its iOS and Android apps, which includes mobile-optimized message boards, check-ins, similarities, film locations and soundtracks.

“Today’s announcement reflects growing customer demand for discovery, personalization and social functionality on their favorite mobile apps,” said IMDb’s founder and CEO Col Needham. “Given that IMDb.com’s message boards generate more than 2.5 billion page views annually, it’s no surprise that mobile-optimized message boards were our #1 customer request. Beginning today, more than 40 million movie, TV and celebrity fans — and counting — will enjoy mobile message boards, check-ins, similarities and more when using IMDb’s apps for iPhone, iPad and Android devices.”

In addition, IMDb also announced that its app for iOS has now an enhanced TV experience while the users of its app for Android devices can now log through their Amazon account information. IMDb’s Android app also features Metacritic, personalized recommendations, and movie location, which allowed users to find the locations of their favorite movies.

View Press Release

IMDb’S iOS AND ANDROID APPS HAVE NOW BEEN DOWNLOADED MORE THAN 40 MILLION TIMES

 Just-Launched Updates to IMDb’s Movies & TV Apps for iOS and Android Include Most Requested Discovery, Personalization and Social Features

SEATTLE, WA. – July 12, 2012—IMDb, the world’s most popular and authoritative source for movie, TV and celebrity content, today announced that its popular Movies & TV apps for iOS and Android have each been downloaded more than 20 million times for a total of more than 40 million. Over the last 5 months, monthly visits to IMDb’s mobile optimized website and apps have exceeded 150 million per month. Additionally, IMDb announced the launch of highly anticipated discovery, personalization and social features for its iOS and Android apps, including mobile-optimized message boards, check-ins, similarities, film locations and soundtracks. To learn more and download IMDb’s free apps, go to: http://www.imdb.com/apps/

“Today’s announcement reflects growing customer demand for discovery, personalization and social functionality on their favorite mobile apps,” said Col Needham, IMDb’s founder and CEO. “Given that IMDb.com’s message boards generate more than 2.5 billion page views annually, it’s no surprise that mobile-optimized message boards were our #1 customer request. Beginning today, more than 40 million movie, TV and celebrity fans — and counting — will enjoy mobile message boards, check-ins, similarities and more when using IMDb’s apps for iPhone, iPad and Android devices.”

Additionally, IMDb’s app for iOS has an improved TV experience, making it even easier to find and share the latest episodes. Users of IMDb’s app for Android devices can now log in using their Amazon account information. Other popular IMDb.com features available in IMDb’s Android app update include personalized recommendations, Metacritic and movie locations (fans can now see the locations of their favorite movies and then directly open a map to visit them).

To learn more and download IMDb’s free apps, go to: http://www.imdb.com/apps/