Microsoft has hired Nancy Tellem, the longtime entertainment president of the CBS network, to run a new production studio in Los Angeles.
As entertainment and digital media president, Tellem will put together a team to develop series that will be available exclusively through Microsoft’s Xbox platform. Tellem was a onetime president of CBS Television Studios, formerly CBS Paramount Television. She is currently senior advisor to the CEO.
Microsoft has this year made Xbox its entertainment brand not only for the Xbox 360 video-game console but also for other connected digital devices like computers, tablets and smartphones.
The newly hired executive has yet to put together her staff, and she says she doesn’t yet know what content she might produce first or when it will launch, though it seems unlikely that anything could debut before late 2013.
But she said she hopes to make “premium content” that can compete with current shows airing on broadcast and cable networks.
“We have large visions as to where this could all go,” Tellem said. “Building up a studio in Los Angeles with a significant financial commitment is very important.”
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REDMOND, Wash., Sept. 18 , 2012 /PRNewswire/ — Microsoft Corp. today announced that Nancy Tellem, former president of CBS Network Television Entertainment Group, has joined Microsoft as Entertainment & Digital Media president.
In her role reporting to Phil Spencer, corporate vice president, Microsoft Studios, Tellem will oversee the launch of a newly created production studio in Los Angeles that will develop interactive and linear content for Xbox and other devices. In addition to running the production studio, she will help spearhead the company’s efforts to turn Xbox into a destination where consumers can enjoy all their entertainment in one place.
Tellem and her group will collaborate with the creative community to develop unique, compelling storytelling experiences for the Xbox brand. More than just a gaming console, Xbox has evolved into a consumer destination for the world’s most popular TV, movies, music and sports content. With a roster of more than 65 entertainment apps, including Netflix, Hulu Plus, HBO GO, MLB.TV, ESPN, YouTube and VEVO, global video consumption on Xbox LIVE has increased 140 percent during the past year. In addition, this September, Microsoft will introduce 2-way TV experiences from renowned entertainment partners Sesame Workshop and National Geographic that will further expand the Xbox platform beyond games, offering entertainment options for everyone in the family.
“I am excited to be a part of the continued evolution of Xbox from a gaming console to the hub of every household’s entertainment experience,” Tellem said. “The Xbox is already a consumer favorite, and we now have a tremendous opportunity to transform it into the center of all things entertainment — from games, music and fitness to news, sports, live events, television series and movies — so consumers have one destination for all their entertainment needs. I look forward to building a studio team that embraces the challenges of creating true interactive content that the Xbox platform supports and to work with talent to create content that will change the way entertainment content is experienced and delivered.”
“Whether you are voting for your favorite contestant on a TV show or playing a game, entertainment is becoming more personalized and social, driven by the Internet and new tools to interact with content,” Spencer said. “We are embarking on a new chapter with the creation of a studio dedicated to making original interactive and linear content, and I’m excited to have Nancy leading this effort.”
“With her impressive background in entertainment innovation, I am thrilled to have Nancy join our team,” said Don Mattrick, president of the Interactive Entertainment Business Group at Microsoft. “Under her direction, we look forward to building and extending our creative offerings from the living room to all your devices.”
Tellem has been a CBS executive since 1997, most recently as senior adviser to CEO Leslie Moonves, where she explored business and strategic opportunities — domestic and international — involving content partnerships, new production models, emerging media and technologies. As president of the CBS Network Television Entertainment Group, Tellem supervised programming, development, production, business affairs and operations. She oversaw the network’s prime-time, daytime, late-night and Saturday morning lineups (with shows like “CSI,” “Survivor,” “Everybody Loves Raymond” and “The King of Queens”). Before joining CBS, Tellem was executive vice president of Business and Financial Affairs for Warner Bros. Television and was part of the team that launched the landmark programs “Friends” and “ER.”
In 2006, Tellem was inducted into the Broadcasting & Cable Hall of Fame for her contributions to the electronic arts. In 2008, Forbes ranked her 32nd on its list of “The World’s 100 Most Powerful Women” and Entertainment Weekly named her the third-smartest person in TV for quickly restoring CBS’s entire primetime lineup after the 100-day writers’ strike. That same year, the National Association of Television Program Executives awarded Tellem a Brandon Tartikoff Legacy Award in recognition of her “extraordinary passion, leadership, independence and vision in the process of creating TV programming.”
About Xbox
Xbox is Microsoft’s premier entertainment service for the TV, phone, PC and tablet. It’s home to the best and broadest games, as well as one of the world’s largest libraries of music, movies, TV and sports. With Kinect, Xbox 360 transformed gaming and entertainment in the living room with a whole new way to play games and find entertainment — no controller required. More information about Xbox can be found online at http://www.xbox.com.
About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
