A new study conducted by Localytics, a mobile app analytics tool that provides data insight, shows that Windows Phone is indeed growing and Nokia is gaining an increasing share of that market. Looking at the graph, it seems like software giant and the Finnish-based handset maker may be rewarded for the fruits of their labor.
On the other hand, those fruits are not yet ripe.
According to All Things’ D Ina Fried, Windows Phone marketshare “is not growing nearly fast enough” and mentioned Nokia as one of the big investors of Windows Phone – a bet which has yet to be played out. And that’s understandable.
The study which has been ongoing since January shows Windows Phone handsets has growing at 312 percent worldwide and 273 percent in the United States. It’s true what Fried says: “Microsoft and Nokia’s market share, even with the growth, is not enough to support either company’s broader ambitions.”
That’s where Windows Phone 8 comes into play. It’s just a tricky situation. Microsoft knows that in order to get mode developers involved, you have to take the barrier down not only in porting but coding towards the metal of the device. Making developers make use of Silverlight was a decent approach but that is not is going to get things running. Software sells hardware and with the NT Kernel in play, app developers can stick to the language they’ve been accustomed to in the x86 desktop for years on end, which there are millions of them, and quickly make this an interesting battle between three (or potentially four mobile operating systems).
The dilemma is more apparent as sales of competing handsets are getting developers to not think twice over Windows Phone. Additionally, Nokia owners who’ve bought during the Windows Phone 8 announcement feel as if the “smartphone beta test” is still ongoing. Since the announcement, Microsoft has essentially doubled down on the Windows Phone by indirectly announcing the obsolescence of Windows Phone 7 with version 8 and slowing (if not stopping) sales of the current crop of devices from Nokia, HTC and Samsung. And with the lack of marketshare may also come with a lack of developer support. It’s a catch 22 situation.
It’s a clean break to create the ideal version of Windows Phone but it happens at a time when the iPhone 5 reaches imminent release, the OS has a steep hill to climb.
Details on the first Windows Phone 8 devices are expected to be announced at a joint event on Sept. 5 in New York.
Via »All Things D