They’re really pushing this Ultraviolet thing. Wal-Mart is using a special ink to mark discs that have already been converted to Digital File. It’s a service we talked in a previous podcast. As for the ink messing up your nice DVDs, not to worry. The ink doesn’t affect disc playback. “Disc-to-Digital,” which launches officially April 16th (Monday), allows owners of DVDs and Blu-ray discs to get digital copies of their films from Wal-Mart’s UltraViolet-powered digital locker.
The service costs $2 per disc to access a HD download or stream from a Blu-ray (or a standard-def one from a DVD), or $5 per disc to upgrade a DVD to HD. Keep in mind that you can actually do all of this yourself. However, the nice part is that the converted file incorporates Wal-Mart’s Vudu front-end making the transferable file look nice on mobile devices, gaming consoles, and Smart TVs.
Wal-Mart is currently partnering with five studios (Fox, Paramount, Sony, Universal, and Warner Brothers) but that doesn’t mean all of their films will be convertible. Some content creators haven’t agreed to sign over the rights to their films (George Lucas and the Star Wars movies, for example). Doesn’t it say alot about the unfriendliness of Ultraviolet when you get a store to do this for you?